How many times have you heard that one?
How many times have you doubted yourself for spending money on internet leads?
There is a great article at Realtor.org that we think will be of great help to you and help you keep perspective on internet leads. Here is an excerpt:
“There’s a misconception about the quality of leads from the Internet,” says Anthony Marguleas, broker-owner of A.M. Realty Inc. in Pacific Palisades and Pasadena, Calif. “People get five leads and think that if two of them aren’t good, there’s something wrong. You have to take a proactive approach and work the leads.”
To ensure an initial response in 10 minutes to the 10,000 Internet leads a year he gets from HomeGain.com, HouseHunt.com, and his own Web site, (www.homebuyersonly.com), he and his 10 sales associates use two virtual assistants to enter each prospect into a biweekly e-mail marketing campaign. The e-campaign also directs prospects to the company’s virtual office Web site so that they can preview homes and learn more about the area.
Click on the excerpt above to see the entire article. Internet leads require proper follow-up like any other lead. If you're attentive and put care into what you are doing, the rewards will be there:)
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